| 000 -LEADER |
|---|
| fixed length control field |
00754cam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781770893177 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Veroni, Clive |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Spin : [electronic resource] how politics has the power to turn marketing on its head / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Toronto, ON : |
| Name of publisher |
House of Anansi Press, |
| Year of publication |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
one online resource , 509 pages ; |
| Other physical details |
illustrations : |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction. Tilt shift -- I. The end of mass marketing as we know it -- II. It's not what you say but how you say it -- III. Mindset over matter -- Conclusion. Joining the debate |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in marketing -- Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-- Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in politics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Campaign management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig