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Consumer behavior /

by Mowen, John C.
Additional authors: Minor, Michael.
Edition statement:Fifth edition. Published by : Pearson Education, (Singapore : ) Physical details: xxi, 696 pages : Illustrations ; 25 cm. ISBN: 9814035629.
Subject(s): Consumer behavior. | Marketing research.
Year: 2000
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 658.8342 M871 2000 (Browse shelf) Available 003640

Includes index.

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