Mowen, John C.
Consumer behavior / - Fifth edition. - Singapore : Pearson Education, ©2000. - xxi, 696 pages : Illustrations ; 25 cm.
Includes index.
9814035629
Consumer behavior.
Marketing research.
658.8342 / M871 2000
Consumer behavior / - Fifth edition. - Singapore : Pearson Education, ©2000. - xxi, 696 pages : Illustrations ; 25 cm.
Includes index.
9814035629
Consumer behavior.
Marketing research.
658.8342 / M871 2000