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Record label marketing [electronic resource] /

by Hutchison, Thomas W.
Additional authors: Macy, Amy. | Allen, Paul,
Edition statement:second edition. Published by : Focal Press, (Burlington, MA :) Physical details: one online resource , 449 pages : illustrations ; ISBN: 9780240812380 .
Subject(s): Music trade. | Sound recordings--Marketing. | Sound recording industry.
Year: 2010
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Item type Location Collection Call number Status Date due Barcode
Electronic Books Electronic Books E-Resource Section E-Books 780.688 (Browse shelf) Available

Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.

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