| 000 -LEADER |
|---|
| fixed length control field |
01223cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780240812380 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
780.688 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Hutchison, Thomas W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Record label marketing [electronic resource] / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Burlington, MA : |
| Name of publisher |
Focal Press, |
| Year of publication |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
one online resource , 449 pages : |
| Other physical details |
illustrations ; |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Music trade. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sound recordings--Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Sound recording industry. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Macy, Amy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Paul, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig