CSU-Carig
As heard on TV : [electronic resource] popular music in advertising /
by Klein, Bethany.
Series: Ashgate popular and folk music series Published by : Ashgate, (Farnham, England ; | Burlington, VT :) Physical details: one online resource, 179 pages ; illustrations ; ISBN: 9780754666653.
Subject(s):
Music in advertising.
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Popular music--History and criticism.
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Television advertising.
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License agreements.
Year: 2009
Online resources:
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
|
E-Resource Section | E-Books | 781.54 (Browse shelf) | Available |
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
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