| 000 -LEADER |
|---|
| fixed length control field |
01141cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9780754666653 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
781.54 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Klein, Bethany. |
| 245 10 - TITLE STATEMENT |
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| Title |
As heard on TV : [electronic resource] popular music in advertising / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
Farnham, England ; |
| -- |
Burlington, VT : |
| Name of publisher |
Ashgate, |
| Year of publication |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Number of Pages |
one online resource, 179 pages ; |
| Other physical details |
illustrations ; |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Ashgate popular and folk music series |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Term |
Music in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Popular music--History and criticism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Television advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
License agreements. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0827/2008037174.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Electronic Books |
CSU-Carig