CSU-Carig
Ask, measure, learn : [electronic resource] using social media analytics to understand and influence customer behavior /
by Finger, Lutz.
Additional authors:
Dutta, Soumitra.
Published by :
O'Reilly,
(Sebastopol :)
Physical details: one online resource, 338 pages : illustrations ;
ISBN: 9781449336752; 1449336752.
Year: 2014
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
|
E-Resource Section | E-Books | 658.8342 (Browse shelf) | Available |
Part I: Media measurement by function: Marketing -- Sales -- Public relations -- Customer care -- Social CRM: market research -- Gaming the system -- Predictions -- Part II: Build your own ask-measure-learn system: Ask the right question -- Use the right data -- Define the right measurement.
You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.--back cover.
There are no comments for this item.