CSU-Carig
Finger, Lutz.
Ask, measure, learn : [electronic resource] using social media analytics to understand and influence customer behavior / - Sebastopol : O'Reilly, 2014. - one online resource, 338 pages : illustrations ;
Part I: Media measurement by function: Marketing -- Sales -- Public relations -- Customer care -- Social CRM: market research -- Gaming the system -- Predictions -- Part II: Build your own ask-measure-learn system: Ask the right question -- Use the right data -- Define the right measurement.
You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.--back cover.
9781449336752 1449336752
Consumer behavior.
Data mining.
Social media.
658.8342
Ask, measure, learn : [electronic resource] using social media analytics to understand and influence customer behavior / - Sebastopol : O'Reilly, 2014. - one online resource, 338 pages : illustrations ;
Part I: Media measurement by function: Marketing -- Sales -- Public relations -- Customer care -- Social CRM: market research -- Gaming the system -- Predictions -- Part II: Build your own ask-measure-learn system: Ask the right question -- Use the right data -- Define the right measurement.
You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.--back cover.
9781449336752 1449336752
Consumer behavior.
Data mining.
Social media.
658.8342