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The strategic role of marketing : understanding why marketing should be central to your business strategy

Published by : McGraw-Hill, (London :) Physical details: ix, 205 pages : illustrations ; 24 cm. ISBN: 0077078543.

Subject(s): Marketing. | Strategic planning.

Year: 1995

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Item type	Location	Collection	Call number	Status	Date due	Barcode
Books	Cagayan State University - Carig Library General Collection	Applied Sciences	658.802 D2861 1995 (Browse shelf)	Available		003638

Includes index.

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