CSU-Carig
Davies, Adrian
The strategic role of marketing : understanding why marketing should be central to your business strategy - London : McGraw-Hill, c1995. - ix, 205 pages : illustrations ; 24 cm.
Includes index.
0077078543
Marketing.
Strategic planning.
658.802 / D2861 1995
The strategic role of marketing : understanding why marketing should be central to your business strategy - London : McGraw-Hill, c1995. - ix, 205 pages : illustrations ; 24 cm.
Includes index.
0077078543
Marketing.
Strategic planning.
658.802 / D2861 1995