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Political marketing [electronic resource] : theoretical and strategic foundations /

by Cwalina, Wojciech.
Additional authors: Falkowski, Andrzej. | Newman, Bruce I.
Published by : M.E. Sharpe, (Armonk, N.Y. :) Physical details: 1 online resource (xi, 340 pages) : illustrations ; 24 cm. ISBN: 9780765629166; 9780765622914.
Subject(s): Campaign management. | Political campaigns. | Marketing--Political aspects.
Year: 2011
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Item type Location Collection Call number Status Date due Barcode
Electronic Books Electronic Books E-Resource Section E-Books 324.73 (Browse shelf) Available

Includes bibliographical references and indexes.

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