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The business of personal training / Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, ACSM-HFD, ACSM-CEP, RCPT*E, Jiva Fitness, Easton, PA.

by Nutting, Mark A., 1957- author
Published by : Human Kinetics, (Champaign, IL :) Physical details: xiii, 265 pages : illustrations ; 28 cm. ISBN: 9781492517221 (paperback). Year: 2019
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 613.7 N988 2019 (Browse shelf) Available 009740
Books Books General Collection Applied Sciences 613.7 N988 2019 (Browse shelf) Available 009741

Includes bibliographical references and index.

Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self-employed personal trainer -- Choosing to be a personal trainer and facility owner -- Creating a business plan -- Determining your business structure -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, businesses, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Business plan templates -- Personal trainer-client forms -- Business resources

Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time--time that you would probably rather spend improving your clients' fitness and wellness. That is where The Business of Personal Training comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, an independent personal trainer, or the owner of a personal training business, you will benefit from the practical guidelines, time-saving advice, and essential tools presented in this book

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