CSU-Carig
Nutting, Mark A., 1957- author
The business of personal training / Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, ACSM-HFD, ACSM-CEP, RCPT*E, Jiva Fitness, Easton, PA. - Champaign, IL : Human Kinetics, [2019]. - xiii, 265 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self-employed personal trainer -- Choosing to be a personal trainer and facility owner -- Creating a business plan -- Determining your business structure -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, businesses, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Business plan templates -- Personal trainer-client forms -- Business resources
Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time--time that you would probably rather spend improving your clients' fitness and wellness. That is where The Business of Personal Training comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, an independent personal trainer, or the owner of a personal training business, you will benefit from the practical guidelines, time-saving advice, and essential tools presented in this book
9781492517221 (paperback)
Personal trainers.
Physical fitness -- Vocational guidance.
613.7 / N988 2019
The business of personal training / Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, ACSM-HFD, ACSM-CEP, RCPT*E, Jiva Fitness, Easton, PA. - Champaign, IL : Human Kinetics, [2019]. - xiii, 265 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Discovering your purpose and the scope of what you can do -- Choosing to be a personal trainer for a fitness facility -- Choosing to be a self-employed personal trainer -- Choosing to be a personal trainer and facility owner -- Creating a business plan -- Determining your business structure -- Screening and hiring your staff -- Obtaining the right insurance -- Determining your offerings and their pricing -- Developing forms and contracts -- Becoming financially profitable -- Marketing your services and your business -- Learning the art of selling -- Communicating with clients, businesses, and the community -- Identifying options for outsourcing your tasks -- Growing your business -- Business plan templates -- Personal trainer-client forms -- Business resources
Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time--time that you would probably rather spend improving your clients' fitness and wellness. That is where The Business of Personal Training comes in. Whether you are a personal trainer working for a fitness facility, an independent contractor, an independent personal trainer, or the owner of a personal training business, you will benefit from the practical guidelines, time-saving advice, and essential tools presented in this book
9781492517221 (paperback)
Personal trainers.
Physical fitness -- Vocational guidance.
613.7 / N988 2019