CSU-Carig
Record label marketing [electronic resource] /
by Hutchison, Thomas W.
Edition statement:second edition. Published by : Focal Press, (Burlington, MA :) Physical details: one online resource , 449 pages : illustrations ; ISBN: 9780240812380 . Year: 2010| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
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E-Resource Section | E-Books | 780.688 (Browse shelf) | Available |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: E-Resource Section , Collection code: E-Books Close shelf browser
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
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