CSU-Carig
Brand identity essentials : 100 principles for designing logos and building brands /
by Budelmann, Kevin.
Published by : Rockport Publishers, (Beverly, Mass. :) Physical details: 208 pages : illustration ; ISBN: 9781592535781. Year: 2010| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
|
E-Resource Section | E-Books | 741.6 (Browse shelf) | Available |
Includes index.
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
There are no comments for this item.