| 000 -LEADER |
|---|
| fixed length control field |
01451cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781592535781 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Budelmann, Kevin. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand identity essentials : 100 principles for designing logos and building brands / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Beverly, Mass. : |
| Name of publisher |
Rockport Publishers, |
| Year of publication |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
208 pages : |
| Other physical details |
illustration ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Logos (Symbols) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Industrial design coordination. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Yang, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wozniak, Curt. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-d.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig