CSU-Carig
Advertising creative : strategy, copy, and design /
by Altstiel, Tom,
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Collection | Applied Sciences | 659.1 Al4698 2017 (Not for Overnight) (Browse shelf) | Available | 009369 |
Includes bibliographical references and index.
Creativity: the changing nature of our business -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing -- Evolving audiences: the times they are a-changin' -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching communities that buy -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving
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