CSU-Carig
Advertising creative : strategy, copy, and design / (Record no. 11415)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01275cam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781506315386 (pbk. : alk. paper) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | Al4698 2017 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Altstiel, Tom, |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising creative : strategy, copy, and design / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | Sage, |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 463 pages: |
| Other physical details | illustrations ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creativity: the changing nature of our business -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing -- Evolving audiences: the times they are a-changin' -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching communities that buy -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grow, Jean. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2017-09-30 | Books | Applied Sciences | 009369 | General Collection | Cagayan State University - Carig Library | 659.1 Al4698 2017 (Not for Overnight) |