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Political marketing [electronic resource] : theoretical and strategic foundations /

by Cwalina, Wojciech.

Additional authors: Falkowski, Andrzej. | Newman, Bruce I.

Published by : M.E. Sharpe, (Armonk, N.Y. :) Physical details: 1 online resource (xi, 340 pages) : illustrations ; 24 cm. ISBN: 9780765629166; 9780765622914.

Subject(s): Campaign management. | Political campaigns. | Marketing--Political aspects.

Year: 2011

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Item type	Location	Collection	Call number	Status	Date due	Barcode
Electronic Books	Cagayan State University - Carig Library E-Resource Section	E-Books	324.73 (Browse shelf)	Available

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Includes bibliographical references and indexes.

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Political marketing [electronic resource] : theoretical and strategic foundations /

by Cwalina, Wojciech.

Browsing Cagayan State University - Carig Library Shelves , Shelving location: E-Resource Section , Collection code: E-Books Close shelf browser