| 000 -LEADER |
|---|
| fixed length control field |
00936nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781315365862. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tourism Marketing : A Strategic Approach / Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Oakville, ON L6L 0A2 Canada |
| Name of publisher |
by Apple Academic Press, Inc. |
| Year of publication |
c 2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
347 |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing in tourism is to be understood as the systematic and the coordinated execution of business policy by tourist undertakings, whether private or state owned, at local, regional, national, or international levels to achieve to optimal satisfaction of the needs of identifiable consumer groups, and, in doing so, to achieve an appropriate return. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
strategic planning in business |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
csu-carig library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig