CSU-Carig
Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD
Tourism Marketing : A Strategic Approach / Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD - Oakville, ON L6L 0A2 Canada by Apple Academic Press, Inc. c 2018 - 347 ill.
Includes bibliographical references and index.
Marketing in tourism is to be understood as the systematic and the coordinated execution of business policy by tourist undertakings, whether private or state owned, at local, regional, national, or international levels to achieve to optimal satisfaction of the needs of identifiable consumer groups, and, in doing so, to achieve an appropriate return.
9781315365862.
strategic planning in business
910
Tourism Marketing : A Strategic Approach / Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD - Oakville, ON L6L 0A2 Canada by Apple Academic Press, Inc. c 2018 - 347 ill.
Includes bibliographical references and index.
Marketing in tourism is to be understood as the systematic and the coordinated execution of business policy by tourist undertakings, whether private or state owned, at local, regional, national, or international levels to achieve to optimal satisfaction of the needs of identifiable consumer groups, and, in doing so, to achieve an appropriate return.
9781315365862.
strategic planning in business
910