000 -LEADER |
fixed length control field |
00625nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780495567820 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0495567825 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Item number |
H385 2010 |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Hendrix, Jerry A., author. |
245 ## - TITLE STATEMENT |
Title |
Public relations cases / Jerry A. Hendrix, American University, Darrell C. Hayes, American University. |
250 ## - EDITION STATEMENT |
Edition statement |
Eighth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston, MA : |
Name of publisher |
Wadsworth Cengage Learning, |
Year of publication |
©2010. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xvi, 449 pages : |
Other physical details |
illustrations ; 24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Public relations -- United States -- Case studies. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Publicity -- Case studies. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |