Hendrix, Jerry A., author.
Public relations cases / Jerry A. Hendrix, American University, Darrell C. Hayes, American University. - Eighth edition. - Boston, MA : Wadsworth Cengage Learning, ©2010. - xvi, 449 pages : illustrations ; 24 cm.
Includes index.
9780495567820 0495567825
Public relations -- United States -- Case studies.
Publicity -- Case studies.
659.2 / H385 2010
Public relations cases / Jerry A. Hendrix, American University, Darrell C. Hayes, American University. - Eighth edition. - Boston, MA : Wadsworth Cengage Learning, ©2010. - xvi, 449 pages : illustrations ; 24 cm.
Includes index.
9780495567820 0495567825
Public relations -- United States -- Case studies.
Publicity -- Case studies.
659.2 / H385 2010