CSU-Carig
Consumer behavior : building marketing strategy / Amy Nelson. (Record no. 17438)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00575nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781647283834 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | N424 2022 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nelson, Amy, author. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy / Amy Nelson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Forest Hill, NY : |
| Name of publisher | Willford Press, |
| Year of publication | ©2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 233 pages : |
| Other physical details | illustrations ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer’s preferences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer profiling. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2023-02-08 | Books | Applied Sciences | 009957 | General Collection | Cagayan State University - Carig Library | 658.8342 N424 2022 |