CSU - Carig Campus Learning and Resource Center catalog

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Nelson, Amy, author.

Consumer behavior : building marketing strategy / Amy Nelson. - Forest Hill, NY : Willford Press, ©2022. - vii, 233 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781647283834

Subjects--Topical Terms:
Consumer behavior.
Consumer’s preferences.
Consumer profiling.
Marketing.

Dewey Class. No.: 658.8342 / N424 2022

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