Marketing management / (Record no. 1510)
000 -LEADER | |
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fixed length control field | 00468nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0130497150 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | K8487 2003 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Marketing management / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Upper Saddle River, New Jersey : |
Name of publisher | Pearson Education, |
Year of publication | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxix, 706 pages : |
Other physical details | colored illustrations ; 27 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
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School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003650 | General Collection | Cagayan State University - Carig Library | 658.8 K8487 2003 |