CSU-Carig
Marketing mistakes / (Record no. 1503)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471000884 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800973 |
| Item number | H2554 1995 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hartley, Robert F. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mistakes / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | John Wiley & Sons, |
| Year of publication | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 366 pages ; |
| Other physical details | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing – United States – Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003645 | General Collection | Cagayan State University - Carig Library | 658.800973 H2554 1995 |