CSU-Carig
How to produce creative advertising : proven techniques and computer applications / (Record no. 1479)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844234818 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | K237 1991 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keding, Ann |
| 245 ## - TITLE STATEMENT | |
| Title | How to produce creative advertising : proven techniques and computer applications / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, Illinois : |
| Name of publisher | NTC Business Books, |
| Year of publication | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 181 pages : |
| Other physical details | illustrations ; 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising – Data processing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising copy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising layout and typography. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bivins, Thomas. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-28 | Books | Applied Sciences | 003631 | General Collection | Cagayan State University - Carig Library | 659.1 K237 1991 |