Keding, Ann
How to produce creative advertising : proven techniques and computer applications / - Lincolnwood, Illinois : NTC Business Books, c1991. - ix, 181 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
0844234818
Advertising.
Advertising – Data processing.
Advertising copy.
Advertising layout and typography.
Media planning.
659.1 / K237 1991
How to produce creative advertising : proven techniques and computer applications / - Lincolnwood, Illinois : NTC Business Books, c1991. - ix, 181 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
0844234818
Advertising.
Advertising – Data processing.
Advertising copy.
Advertising layout and typography.
Media planning.
659.1 / K237 1991