CSU-Carig
Creative marketing communications : a guide to planning, skills and techniques / (Record no. 1425)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749427043 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | Y106 1998 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Yadin, Daniel L. |
| 245 ## - TITLE STATEMENT | |
| Title | Creative marketing communications : a guide to planning, skills and techniques / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 277 pages : |
| Other physical details | illustrations ; 25 cm. |
| Accompanying material | (Marketing in action series) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication of technical information. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Technological innovations – Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-27 | Books | Applied Sciences | 003587 | General Collection | Cagayan State University - Carig Library | 658.802 Y106 1998 |