CSU-Carig
Yadin, Daniel L.
Creative marketing communications : a guide to planning, skills and techniques / - Second edition. - London : Kogan Page, c1998. - x, 277 pages : illustrations ; 25 cm. (Marketing in action series)
Includes index.
0749427043
Communication of technical information.
Technological innovations – Marketing.
Communication in marketing.
658.802 / Y106 1998
Creative marketing communications : a guide to planning, skills and techniques / - Second edition. - London : Kogan Page, c1998. - x, 277 pages : illustrations ; 25 cm. (Marketing in action series)
Includes index.
0749427043
Communication of technical information.
Technological innovations – Marketing.
Communication in marketing.
658.802 / Y106 1998