CSU-Carig
Promotion : advertising, publicity, personal selling, sales promotion / (Record no. 1362)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00554pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0137308957 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | St257 1982 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stanley, Richard E. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotion : advertising, publicity, personal selling, sales promotion / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, New Jersey : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 389 pages : |
| Other physical details | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Selling. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2014-11-27 | Books | Applied Sciences | 003521 | General Collection | Cagayan State University - Carig Library | 658.82 St257 1982 |