CSU - Carig Campus Learning and Resource Center catalog

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Stanley, Richard E.

Promotion : advertising, publicity, personal selling, sales promotion / - 2nd edition. - Englewood Cliffs, New Jersey : Prentice-Hall, c1982. - xxii, 389 pages : 24 cm.

Includes index.

ISBN: 0137308957

Subjects--Topical Terms:
Sales promotion.
Advertising.
Public relations.
Selling.

Dewey Class. No.: 658.82 / St257 1982

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