Political marketing : the Indian experience / (Record no. 1148)
000 -LEADER | |
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fixed length control field | 00528cam a2200181 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0074603485 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 380.1 |
Item number | Sa2519 1990 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Sarwate, Dilip M. |
245 10 - TITLE STATEMENT | |
Title | Political marketing : the Indian experience / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi ; |
Name of publisher | Tata McGraw Hill, |
Year of publication | c1990. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | viii, 206 pages : |
Other physical details | illustrations ; 23 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Campaign management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Political campaigns. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing – Political aspects. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
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School | Cagayan State University - Carig Library | 2014-11-26 | Books | Social Sciences | 002704 | General Collection | Cagayan State University - Carig Library | 380.1 Sa2519 1990 |