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Sarwate, Dilip M.

Political marketing : the Indian experience / - New Delhi ; Tata McGraw Hill, c1990. - viii, 206 pages : illustrations ; 23 cm.

Includes index.

ISBN: 0074603485

Subjects--Topical Terms:
Campaign management.
Political campaigns.
Marketing.
Marketing – Political aspects.

Dewey Class. No.: 380.1 / Sa2519 1990

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