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1. Advertising, promotion, and other aspects of integrated marketing communications / by Shimp, Terence A. Publication: Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. Date: 2013 Availability: Copies available: Cagayan State University - Carig Library (1),

2. Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by Andrews, J. Craig, Publication: Singapore : Cengage Learning Asia, 2019 . xix, 635 pages : , Includes bibliographical references and index. | Previous edition published in 2013 Date: 2019 Availability: Copies available: Cagayan State University - Carig Library (2),

Cagayan State University University Library, Carig Campus
Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

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