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1.
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Effective public relations /
by Cutlip, Scott M.
Publication:
Upper Saddle River, New Jersey :
Pearson Prentice-Hall,
2006
. xviii, 486 pages :
, Includes bibliographical references and index.
Date:
2006
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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2.
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Mediawriting : print, broadcast, and public relations /
by Whitaker, Wayne R.,
Publication:
New York :
Addison-Wesley,
2000
. xx, 373 pages ;
, Includes bibliographical references and index.
Date:
2000
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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3.
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Promotion : advertising, publicity, personal selling, sales promotion /
by Stanley, Richard E.
Publication:
Englewood Cliffs, New Jersey :
Prentice-Hall,
1982
. xxii, 389 pages :
, Includes index.
Date:
1982
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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4.
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The Handbook of communications in corporate restructuring and takeovers /
Publication:
Englewood Cliffs, New Jersey :
Prentice Hall,
1992
. xviii, 254 pages ;
, At head of title: Northwestern University's J.L. Kellogg Graduate School of Management and Medill School of Journalism in conjunction with the Arthur W. Page Society. | Based on a seminar held on Nov. 30-Dec. 1, 1989, in Evanston, Ill. | Includes index.
Date:
1992
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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5.
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The public relations writer’s handbook /
by Aronson, Merry
Publication:
New York :
Lexington Books,
1993
. xi, 210 pages ;
, Includes index.
Date:
1993
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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6.
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Public relations : concepts, strategies and tools /
by Jethwaney, Jaishri N.
Publication:
Singapore :
S.S. Mubaruk & Brothers,
1994
. viii, 215 pages :
, Includes index.
Date:
1994
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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7.
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The practice public relations /
by Seitel, Fraser P.
Publication:
Columbus :
Charles E. Merrill Publication,
1984
. xiii, 545 pages :
, Includes index.
Date:
1984
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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8.
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Public relations cases / Jerry A. Hendrix.
by Hendrix, Jerry A., author.
Publication:
Belmont :
Wadsworth Publication,
1995
. xi, 477 pages :
, Includes index.
Date:
1995
Availability:
Copies available:
Cagayan State University - Carig Library
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9.
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Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea
by Bly, Robert W.
Publication:
Malaysia :
Abdul Majeed & Co.,
1994
. xv, 334 pages ;
, Includes index.
Date:
1994
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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10.
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Public relations handbook for managers and executives /
by Macnamara, Jim R.
Publication:
Sydney :
Prentice - Hall,
1996
. xvi, 280 pages ;
, Includes bibliography and index.
Date:
1996
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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11.
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Encyclopedia of public relations /
Publication:
Thousand Oaks, California :
SAGE Publications, Inc.,
2013
. 2 volumes (xxxvi, 1093 pages) ;
, Includes bibliographical references and index.
Date:
2013
Availability:
Copies available:
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Cagayan State University - Carig Library
(1),
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12.
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Effective public relations [electronic resource] /
by Ali, Moi.
Publication:
New York :
DK Publisher,
2001
. 72 pages :
, Includes index.
Date:
2001
Availability:
Copies available:
Cagayan State University - Carig Library
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13.
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Public relations strategy [electronic resource] : a managerial approach /
by Oliver, Sandra
Publication:
London ; | Philadelphia :
Kogan Page,
2007
. 1 online resource (xiv, 146 pages) :
, "CIPR."
Date:
2007
Availability:
Copies available:
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14.
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Strategic public relations management /
Publication:
New York, NY :
Delve Publishing,
2015
. xi, 222 pages ;
, Includes bibliographical references and index.
Date:
2015
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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15.
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30 days to social media success : [electronic resource] the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook /
by Martin, Gail,
Publication:
Franklin Lakes, NJ :
Career Press,
2010
. one online resource, 255 pages :
, Includes index.
Date:
2010
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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16.
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Global writing for public relations : connecting in English with stakeholders and publics worldwide /
by Flowers, Arhlene A.
Publication:
New York :
Routledge, Taylor & Francis Group,
2016
. xxv, 486 pages :
, Includes bibliographical references and index.
Date:
2016
Availability:
Copies available:
Cagayan State University - Carig Library
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17.
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Public relations cases / Jerry A. Hendrix, American University, Darrell C. Hayes, American University.
by Hendrix, Jerry A., author.
Publication:
Boston, MA :
Wadsworth Cengage Learning,
2010
. xvi, 449 pages :
, Includes index.
Date:
2010
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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CSU-Carig
