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Strategic marketing problems : cases and comments /

by Kerin, Roger A.
Additional authors: Peterson, Robert A.
Edition statement:Seventh edition. Published by : Prentice Hall, (Englewood Cliffs, New Jersey : ) Physical details: xii, 738 pages : illustrations ; 27 cm. ISBN: 02051617077.
Subject(s): Marketing – Decision making – Case studies. | Marketing – Management – Case studies.
Year: 1995
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 658.802 K455 1995 (Browse shelf) Available 003641

Includes bibliographical references and index.

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