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1.
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Creative marketing communications : a guide to planning, skills and techniques /
by Yadin, Daniel L.
Publication:
London :
Kogan Page,
1998
. x, 277 pages :
, Includes index.
Date:
1998
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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2.
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and promotion : an integrated marketing communications perspective /
by Belch, George E.
Publication:
Boston :
McGraw-Hill,
2004
. xxvi, 779 pages :
, Includes bibliographical references and index.
Date:
2004
Availability:
Copies available:
Cagayan State University - Carig Library
(3),
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3.
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Writing marketing copy to get results /
Publication:
London :
Business Press/Thomson Learning,
1999
. xxii, 167 pages ;
, Includes index.
Date:
1999
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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4.
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Spin : [electronic resource] how politics has the power to turn marketing on its head /
by Veroni, Clive
Publication:
Toronto, ON :
House of Anansi Press,
2014
. one online resource , 509 pages ;
Date:
2014
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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5.
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Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A.
Publication:
Mason, Ohio :
South-Western Cengage Learning,
2013
. xxii, 729 pages :
, Previous ed. published in 2010.
Date:
2013
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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6.
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Global advertising / Emily Peterson.
by Peterson, Emily, author.
Publication:
New York, NY :
Larsen & Keller,
2022
. viii, 233 pages :
, Includes bibliographical references and index.
Date:
2022
Availability:
Copies available:
Cagayan State University - Carig Library
(1),
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7.
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Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.
by Andrews, J. Craig,
Publication:
Singapore :
Cengage Learning Asia,
2019
. xix, 635 pages :
, Includes bibliographical references and index. | Previous edition published in 2013
Date:
2019
Availability:
Copies available:
Cagayan State University - Carig Library
(2),
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CSU-Carig
