Communication for development : a practical handbook / John Tuckey.
by Tuckey, John, author.
Published by : Bloomsbury Academic, (London ; New York :) Physical details: 1 electronic resource, x, 462 pages : illustrations (some color). ISBN: 9780755637911. Year: 2022| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
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E-Resource Section | E-Books | 338.90091724 T939 2022 (Browse shelf) | Available |
Includes bibliographical references and index.
Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities.
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