CSU-Carig
The age of persuasion : [electronic resource] how marketing ate our culture /
by O'Reilly, Terry Edward
Additional authors:
Tennant, Mike
Published by :
Alfred A. Knopf Canada,
(Toronto :)
Physical details: one online resource, 587 pages : illustrations ;
ISBN: 9780307373113.
Subject(s):
Advertising -- Social aspects -- United States
|
Advertising -- Social aspects -- Canada
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Marketing -- Social aspects -- United States
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Marketing -- Social aspects -- Canada
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Mass media and culture -- United States
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Mass media and culture -- Canada
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Persuasion (Psychology)
Year: 2009
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
|
E-Resource Section | E-Books | 306.34 (Browse shelf) | Available |
Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism
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