Includes bibliographical references (pages 258-259) and index.

What Do Great Ideas Do? -- The Rewards of a Great Idea -- The Consequences of a Bad Idea -- The First Real Chapter (Finally!) -- Understanding and Demystifying Creativity -- Creativity = Problem Solving -- Change Your Thinking about Change -- Creativity versus Talent -- Tools for the Job of Thinking Creatively -- Ask a Better Question -- Ask the Question Early -- 100 MPH Thinking: Thinking at the Speed of Enlightenment -- 180[degree] Thinking: A Tnereffid Way to Ideate -- Intergalactic Thinking -- Collaborate with Genius -- Conceptual Solitaire -- How to Put These Tools to Work -- Dimensionalizing Your New Creative Tools -- Aids to Creativity -- Accidental Genius -- Stop Making Sense -- Redefining the Acceptable Range -- Selling Creative Ideas Requires Its Own Creativity -- Mind Farming -- Storming the Brain -- The Five Greatest Barriers to Creativity -- The Real Bibliography -- Proceed with Passion.

An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking, 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative.