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Marketing research : an applied orientation /

by Malhotra, Naresh K.
Edition statement:2nd edition. Published by : Prentice Hall, (Upper Saddle River, New Jersey : ) Physical details: xxxiii, 890 pages : illustration ; 27 cm. ISBN: 0131257331.
Subject(s): Marketing research. | Marketing research – Methodology.
Year: 1996
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Item type Location Collection Call number Status Date due Barcode
Books Books General Collection Applied Sciences 658.83 M2947 1996 (Browse shelf) Available 003629

Includes bibliographical references and index.

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