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Crossing the chasm [electronic resource] : marketing and selling high-tech products to mainstream customers /

by Moore,GeoffreyA., 1946 -
Additional authors: Technological immovations—Marketing.
Edition statement:Revised edition. Published by : HarperCollins Publishers Inc., (NewYork, New York : ) Physical details: 1 online resource (243 pages) : illustrations. ISBN: 0066620023.
Subject(s): Selling—High technology. | Hightechnology—Marketing.
Year: 2002
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Item type Location Collection Call number Status Date due Barcode
Electronic Books Electronic Books E-Resource Section E-Books 658.8 (Browse shelf) Available

Includes index.

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