CSU-Carig
Tourism Marketing : A Strategic Approach / Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD
by Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD
Published by : by Apple Academic Press, Inc. (Oakville, ON L6L 0A2 Canada) Physical details: 347 p. ill. ISBN: 9781315365862..
Subject(s):
strategic planning in business
Year: 2018
Online resources:
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
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E-Resource Section | E-Books | 910 (Browse shelf) | Available | ||
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Electronic Books
|
E-Resource Section | E-Books | 910 (Browse shelf) | Available |
Includes bibliographical references and index.
Marketing in tourism is to be understood as the systematic and the coordinated execution of business policy by tourist undertakings, whether private or state owned, at local, regional, national, or international levels to achieve to optimal satisfaction of the needs of identifiable consumer groups, and, in doing so, to achieve an appropriate return.
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