CSU-Carig
Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal landmines / Glen Gilmore, ESQ.
by Gilmore, Glen, author.
Published by : McGraw-Hill Education, (New York :) Physical details: viii, 262 pages ; 23 cm. ISBN: 9780071799607 (pbk.); 0071799605 (pbk.). Year: 2015| Item type | Location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Collection | Social Sciences | 343.7309944 (Browse shelf) | Available | 010280 |
Includes bibliographical references and index.
How to write a social media policy . . . without stepping on a legal landmine -- Social (and mobile) recruiting, hiring and firing : legal issues you need to know -- Copyright, trademark and fair use : how to share content on social networks without getting sued . . . or losing your social media accounts -- Marketing in social media : what you need to know -- How to make required disclosures in digital advertising -- How to run a social media "contest" without losing the prize -- Thou shalt not spam (on social networks) -- A word about (mobile) apps -- Legal issues for blogs and bloggers -- "Business to government" : social media best practices for large organizations and social compliance in government -- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die) -- Going global : international social media law -- Nike : a lesson in international social media non-disclosure -- Best practices for compliant social media : case studies -- Conclusion.
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