CSU-Carig
Applied communication research methods : getting started as a researcher / Michael P Boyle, Mike Schmierbach.
by Boyle, Michael P., 1975- author.
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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General Collection | Social Sciences | 302.20721 B7925 2020 (Browse shelf) | Available | 010224 |
Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Social Sciences Close shelf browser
| 302.201 Sh526 2014 (Not for Overnight) Communication theory / | 302.2072 B7925 2015 Applied communication research methods : getting started as a researcher / Michael P. Boyle, Mike Schmierbach. | 302.2072 R8964 1993 Communication research : strategies and sources / | 302.20721 B7925 2020 Applied communication research methods : getting started as a researcher / Michael P Boyle, Mike Schmierbach. | 302.222 K676 2002 Nonverbal communication in human interaction / | 302.226 Ai2889 2020 Visual communication : understanding images in media culture / Giorgia Aiello, Katy Parry. | 302.23 Ag2654 1988 Introduction to mass communications / Warren K. Agee. |
Includes bibliographical references and index.
"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"--
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