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Survey research and sampling / Jan Eichhorn.

by Eichhorn, Jan, author.
Series: The SAGE quantitative research kit. Published by : SAGE, (London ; | Thousand Oaks, CA :) Physical details: x, 121 pages : illustrations (black & white) ; 25 cm. ISBN: 9781526423801. Year: 2021
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Introduction -- Sampling approaches: how to achieve representativeness -- Sampling mode: how we actually collect data -- Questionnaire design: asking the right questions -- Ensuring survey quality: piloting, checks and cross-cultural comparability -- Conclusion.

"This book is an ideal companion for students looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on: Selecting the best sampling method for your research; Designing questionnaires to ensure you gather valuable data; Collecting your data to represent populations well; Piloting questionnaires to ensure quality research." -- Provided by publisher.

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