Survey research and sampling / Jan Eichhorn.
by Eichhorn, Jan, author.
Series: The SAGE quantitative research kit. Published by : SAGE, (London ; | Thousand Oaks, CA :) Physical details: x, 121 pages : illustrations (black & white) ; 25 cm. ISBN: 9781526423801. Year: 2021Item type | Location | Collection | Call number | Status | Date due | Barcode |
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Books | General Collection | General Works | 001.42 Ei343 2021 (Browse shelf) | Available | 010220 |
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001.42 C3577 2000 Conducting research : a practical application / Juliet A. Catane. | 001.42 C3577 2000 Conducting research : a practical application / Juliet A. Catane. | 001.42 C933 2013 (Not for Overnight) Research made easier : a step-by-step process / | 001.42 Ei343 2021 Survey research and sampling / Jan Eichhorn. | 001.42 F314 1994 Communication research for beginners : methods and applications / Gloria D. Feliciano. | 001.42 F314 1994 Communication research for beginners : methods and applications / Gloria D. Feliciano. | 001.42 F314 1994 Communication research for beginners : methods and applications / Gloria D. Feliciano. |
Introduction -- Sampling approaches: how to achieve representativeness -- Sampling mode: how we actually collect data -- Questionnaire design: asking the right questions -- Ensuring survey quality: piloting, checks and cross-cultural comparability -- Conclusion.
"This book is an ideal companion for students looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on: Selecting the best sampling method for your research; Designing questionnaires to ensure you gather valuable data; Collecting your data to represent populations well; Piloting questionnaires to ensure quality research." -- Provided by publisher.
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