CSU-Carig
Managerial economics and business strategy / Michael Baye, Bert Elwert Professor of Business Economics & Public Policy, Kelley School of Business, Indiana University, Jeffrey T. Prince, Associate Professor of Business Economics & Public Policy, Harold A. Poling Chair in Strategic Management, Kelley School of Business, Indiana University.
by Baye, Michael R., 1958- author.
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Collection | Social Sciences | 338.5024658 B3571 2022 (Browse shelf) | Available | 009987 |
Revised edition of Managerial economics & business strategy, [2017].
Includes bibliographical references and index.
"This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not con-tained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and hori-zontal integration, networks, bargaining, predatory pricing, -principal-agent prob-lems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. An increasing number of business schools are adopting this book to replace (or use alongside) managerial strategy texts laden with anecdotes but lacking the microe-conomic tools needed to identify and implement the business strategies that are optimal in a given situation"--
There are no comments for this item.